Mobile Advertising is available a multitude of marketing opportunities

According to Internet research firm, eMarketer, there are over 405 million mobile internet users worldwide. Projections see this figure, the reading of over 800 million in four years. Staggering, in fact, and an exciting opportunity for internet marketers, especially in Africa, where the mobile penetration is much larger than fixed-line Internet connections.

It 's also an exciting opportunity to interact with marketing because it allows customers to interact with their right to their point of contact with the internet, right in the palm of your hand.

Handheld devices are becoming increasingly active, and this combination of PDA, camera, email, MP3 player, internet browser and so on, is only serving to make the penetration and dependence on these devices ever more prolific.

Clearly, with mobile and WAP sites, mobile Internet brings a new dimension of e-commerce transactions and the way it did.

As WAP differs from traditional web

WAP sites should be simple and suitable for the size of the smaller screen. In addition to technical and design considerations when putting together a WAP site, marketers need to consider that for the purpose or intent of a user's mobile Internet are potentially different from a person sitting behind a computer.

WAP users tend to prefer goal-driven services that provide quick answers to specific problems. Examples include finding the nearest hotel, a towing service or weather. Other uses for WAP services to include entertainment-centric users who are trying to kill time.

Overall, the WAP service should appeal to users immediate context-driven content.

Mobile services now include everything from SMS to podcasting and video-on-the-go, and advertising opportunities are virtually unlimited.

The Mobile Marketing Association (MMA) has published a white paper in April 2008 presenting an overview of mobile advertising as it is.

The mobile channels that are defined include the mobile web, downloadable applications, mobile messaging and mobile video. Each channel has a number of advertising opportunities.

Mobile Web

The most obvious channel is perhaps the mobile web. On the mobile web, advertising opportunities are banner ads, text ads and mobile web sites brand.

Here, the ads are sold mainly based on the CPC or CPM. E 'can set the ads in a number of formats in mobile web channel, but these are more commonly banners and text.

Mobile Messaging

In these days virtually every single receiver, no matter how rudimentary, is able to send and receive Short Message Service (SMS) and to a certain extent, but more restricted, Multimedia Messaging Service (MMS). These form the basis of mobile messaging.

SMS is limited to characters of text, and MMS can include images, sounds and video content. There are a number of opportunities for advertisers through the mobile channel messaging - these include text ads, branding if splash pages and animated images.

Downloadable applications

Downloadable applications include any software or specific content that users download to their mobile device, which stays on the phone - these services can include games, ringtones and applications of the tools lifestyle. These types of application downloads are only available to users with compatible devices and data plans.

Advertising opportunities in the channel a downloadable application includes the placement of ads within applications, and applications of the brand.

Mobile Video

The channel is the ultimate mobile video. This refers to the video that is transmitted through a mobile operator network to a portable media player integrated.

Mobile video is live streaming or downloaded from the web or mobile, or as part of an MMS.

The placement here can be pre-and post-or mid-roll advertising. Marketing might incorporate still images or video to produce branded specifically for this channel.

What are the expected results?

These advertising opportunities can be useful as part of a broader CRM strategy for the brand, direct sales and to guide users to a mobile website or WAP.

Many mobile advertisers to report response rates between 10 and 30 percent, which means that advertising targeted mobile is a powerful tool. With predictions that indicate a high rate of adoption and rapid expansion in this area, the mobile arena is certainly one that should not be overlooked when it comes to broader strategies for internet marketing ....