Which of these 4 Advertising Sins are guilty of?

Advertising is a very precise science. It is grounded in many different fields including copywriting, psychology and even mathematics. In recent decades, we observed a slow but steady beautification of advertising. For marketers this can work. For less experienced advertisers, is a huge trap that divert attention from more important aspects of a successful sales proposal. Bad publicity costs of its creators billion dollars a year, and almost all are guilty of it, even large corporations.

For reasons of clarity, let us define advertising as a call to action, that action is a purchase, contact for more information or a click. This distinguishes the first from marketing to large campaigns including branding and awareness, which serve more to build a basis for the influence prospects to take action.

You will see many of today's internet marketing "gurus" recommend books for several decades. There is good reason for this. Many of these books were written by direct marketers who are engaged in shipping very expensive. These ads are producing results or producing losses. The advantage is that the results can be measured and factored into ridiculously precise measurement. In fact, the very small fluctuations in these figures separate success from failure.

Back to the roots.

First of all is the written word. Nothing replaces a catchy headline and ad copy solid. For securities, the goal is to attract attention and qualify. Prospects must immediately recognize that the ad is addressed to them and they must also be prepared in the main copy. Ad copy must be plentiful just need to tell the whole story, or at least much of history is necessary to conduct the action you are requesting.

For internet marketing, this usually means getting a click to your sales page or that of the affiliate product you represent. There are pre-determined recipes for this purpose: "how to", "secret", "you" as too many to list here? "".

The title of this article is an amalgam of different psychological triggers that force attention. "Which of these 4" options suggests that the target may be able to find something that applies to them. Furthermore, there is an exact number and the precision is always appreciated. "You are guilty of" exploiting the fear of not doing things properly and the word "sin" gives emphasis to this idea.

Without further ado, here are the 4 biggest mistakes you can make in advertising.

1) Be nice instead of selling. This is really deadly. No need to impress with your design, you need to make a sale, and the words sell.

2) Failure of a formula. Formulas exist because they work. Use them.

3) Forget, even for a moment, focus on your MDA, the most desired action.

4) Do not test different models. This is one of the most painful defects of many marketers. They look for an ad and if it is not profitable the first time, they drop it altogether. If it is profitable, continue to make it work. Here, there is usually a huge amount of room for improvement. The fluctuations in sales of about 500 to 800% are not uncommon ...

Advertising is available in different shapes and sizes, with different costs associated with them. Do your research, buy and read books by the likes of David Ogilvy and follow the formulas that cater to the direct mailing. The results you get will far outweigh any effort you consume or invest the money .......