Wednesday, September 5, 2012

Why is an effective business presentation Like A Motorway (or a freeway or highway)?


In the fifties, when the concept of a roadway at high speed was expected, the planners thought, as they were intended to allow people to get from A to B as quickly as possible, which should make the highways as straight as possible. The presumption is that the speed and angles do not go well together.

Building in straight lines would be to minimize the distance traveled and reduce the number of accidents, because people would be able to see a long road ahead of them and not have to slow down to negotiate curves in the road. Here in the UK, as is the section of the M1 north of London, is a classic example of this style of design. Goes in a straight uphill and down dale for miles.

However, there are problems with this style of Road Design. First, it's boring. As you can see for miles ahead, you think you know exactly what is coming, and can easily lose focus. You start thinking about other things rather than driving, some people may even start to fall asleep.

In a busy Friday evening, coming out of London on the M1, all you can see is miles and miles of brake lights in front of you. There is so little daunting.

Modern highways are designed with very few straight, meander through the countryside, often turning from side to side. Despite what you may think, this is not the effect of influential landowners and politically astute, which lobbied against the proposed routes for the new highway.

Over the years, designers have learned that the road sweeping curves make the street more attractive. The curves means that drivers need to concentrate more, which keeps them more alert. As an added bonus, if you're stuck in a traffic jam, there is always the optimistic view that erase just around the next bend, rather than to know that it goes on and on for miles. So curves are actually safer than the roads seem to go straight and travel faster.

The components of the project is when you create an effective presentation.

Do not just run straight from the start to the finish line, taking people on a journey. Add a few twists and turns, so that the audience is discovering new things along the way. Back up your statements with a personal story that illustrates the point you are making. People usually speak with more enthusiasm when recounting a personal anecdote, which in turn makes the presentation more interesting for the audience.

So do not give people the opportunity to sleep in your presentations, then take a journey of discovery .......

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