Top Tips For Writing Content (Copys) Online (Part 1 / 3)

Recently, a businessman friend asked me, if you were to counsel someone who is not a specialist to draft texts and contents of its website and blog What would you advise?

He gave me the idea for this entrada.Si need to write your own copys or content for marketing online, do not be harakiri ... yet ... primero.Para read these tips I have gathered you all to read these tips copywritersmás reputable. Those whose work has already been contrasted, not for prizes and awards, too, but above all, are feather tips that sound registers.

How to write a text or content to be successful? In previous articles we have tried to answer this big question, always fleeing the mysterious smell, the erratic unstable inspiration or talent.

Well, sharpen the pencil. There goes the first broadside.

• Think customer perspective rather than from your own. Ask yourself: Does this make sense to the customer?

• Lighten the text. Cut out all the redundancies. All unnecessary words.

• Locate the main benefit is always up in headlines, with introductory text caption or in advance what you offer. What promise. What we're going to solve. Do not hide your position, or your best offer, or your benefits under a block of text.

Do to no one skip to the end of your page for 50% of the offer. Go upstairs and meets the customer's question: What will I find down there? Why should I look down there?

• Spend as much time as possible polishing your title or subtitle. That is the most important part of the message. Improving a headline in an email and do other changes can increase performance by between 25% and 50%.

• Offer something (customer value) FREE. A Report, EBook, White Paper. An information product for the target value. And be sure to mark it. IS FREE.

• Link provided a link to the sales page (landing page) or purchase order.

• Start with the customer with the product.

• Identify customer problems, needs and concerns, then moves the product benefits in compelling benefits. Plasma profit in the single largest and best promise you can do.

• Catch the attention instantly. Create intrigue, dramatic headlines or subheads, provocative, surprising, exciting, unique. Avoid clichés. Hear before you write.

• Be specific. It details each statement. Do not generalize. It is well to make promises and slogans, but they must be grounded in facts, evidence, evidence. It shows. This will make your copy believable and avoid the appearance of a carnival barker selling a hair lotion in the town square.

• Get testimonials. The most powerful weapon to differentiate are persuasive testimony. Make sure you have permission to use the testimony and, if the witness says some benefit itself, prove it.

• Use the power of speech. Read your copy out loud and clear. Brand's where you're stuck. That I need to polish. After léeselo someone with the profile of the target, fix anything that does not understand.

• Communicate the benefits instantly.

• Know your audience, but writes a single pair. Write each paragraph as if you were talking to one of them.

• Keep it simple, make it easy. Simple. Write in words understandable to the target.

• Speaks. Learn and use the power of verbs.

• In this first installment we learned three Donna Baier Stein tips, Bob Bly, Don Hauptman, David Garfinkel, Peter Hobday and Bryan Eisenberg.

"Copywriting is really everyday everyday speech and in writing" David Garfinkel.

The following article will give you more tips to write effective content.

Sincerely Juan Carlos Camano

http://juancarloscamano.com