Monday, August 13, 2012

Bad Internet Traffic - does this exist?


During my last 8 months of being an affiliate marketer, I learned a lot about making money online and have become quite successful at it, too. One of the most important lessons I've learned is that traffic equals sales! There are many basic rules concerning the sale to the internet and one of those general rules of thumb is that it is very likely that any website can do respectable 1-2 of sale (at least) for 100 visitors. My visitor counts started small, and I did a bit 'of money. My number of visitors is now a "respectable" and now I do an amount of "respectable" money. But to what extent this theory is good to go and when traffic is bad?

Annecdote # 1: About 3 months ago I received an email from a very angery saying that my site was nothing but a fraud on the grounds that they got my link from a website for adults (because they were on this site in first place is left to be seen!). I did some research on why my link was found on some website and I found that one of my content ads from Google had the line "Get Off Your Fanny ..." I later learned that this word rather tame "fanny" has different meanings in other countries (we're talking about a global economy here!). This triggered an Adsense ad on an adult website. So my first point here is that you do not have control at a time when your ad can appear on the world wide web! Secondly, do I care? In this case, do to some extent. I do not care who came from an adult website. Traffic is traffic (although some may be upset by that). What I care about is that I paid for this shot.

This is when good traffic is bad! I did some careful research on the statistics of those who have visited my site from this site for adults. Sure enough, I got about 30 shots at $ 0.10 a piece (a total of $ 3). From that $ 3, I received zero sales and furthermore, 29 of these people "bounced" (in the sense that it remained on my web site for less than 5 seconds). This is not a good investment and I made sure that this site would no longer publish my ad (and I did change the wording to remove "fanny" equation!).

Annecote # 2: A common and highly publicized to attract traffic to your website is through classifieds. The first time I did, I was kind of shocked at what I saw. My visitors of my website jumped another 150 unique visitors a day (after the initial messages.) WOW! I then went to check my sales: Zero additional sales. I went and searched the classified ads of my stats and sure enough, about 145 of those visitors bounce. This makes the ads "bad traffic".

You can, but not really! Remember this: These ads are free. 5 And the visitors who did stay on my site, I have two of them to sign up for my opt-in letter. Ultimately, that means I paid zero dollars for every lead. This is certainly something of value. The largest question here is the time. How much is your time? For ads takes time and (if they are related in time as me), time is money. Furthermore, this additional traffic hurts my visitors to sales statistics, but who cares! This is ROI (return on investment) that really counts. The investment in this case is time, not money.

Traffic is currently the king of the internet when it came to making sales. In my opinion, however, traffic is only bad when you pay for it and not to sales. All the free traffic is good (no matter where it comes from). But beware, free traffic at times come at the cost of time. And 'an hour of posting ads worth more than a new blog entry or a review of another product? This is a decision that, online marketing, you need to do it yourself! ......

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