Wednesday, August 15, 2012

Simple SEO - Monitor your website


The optimization process can be divided into on-page and off-page activities. On-page optimization usually means using headings, keyword frequency, title tags, etc. There are also other on-page elements that are not clearly visible. Duplicate page titles or descriptions, broken links, errors, scanning of the search engines are some of them. The easiest way to find these problems is to use free tools to search engines like Google Webmaster Tools. Bing and Yahoo also offer tools of this type where you can check your web site, but Google offers more than just simple monitoring.

Webmaster Tools is a place where you can find out if your site is indexed, you know the top search queries, then returned pages from your website, get the number of internal and external links to your site, the most common Google keywords found while scanning the site and much more. Here you can also get information about missing or duplicate titles and meta descriptions. These types of problems are not fatal. The pages are still indexed, but are ranked lower.

Meta descriptions are usually used for the fragments of pages in search results. Frontispiece and snippets is the only Web page description displayed in search results. So it makes sense to make them unique and descriptive. Some content management systems like Joomla to create pages that use the meta description for the default site. In these cases it is usually possible to create unique descriptions with some additional module or plugin.

In Webmaster Tools you can also get a list of links to pages or documents exist. This is a great information to make your site user friendly. You can also check the web addresses that are restricted by robots.txt. This file is used by most search engines to specify the directories that should not be scanned. Sometimes you can specify more than necessary and thereby preventing the search engines to access some pages. A further advantage of using monitoring tools is to check how many pages are indexed. You can submit a sitemap file that lists all your web pages and receive information on how many of them are actually indexed. Another useful information you can get is a graphical representation of the time spent downloading a page. This time is usually shorter than the actual time required to visit the web site. If this is high time you can spend some time optimizing pages for faster loading.

Some page elements may contribute significantly to a better ranking, but not all elements are clearly visible. Webmaster Tools provides a centralized place where you can be informed about any problems you can have your web site .......

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