Monday, August 20, 2012

E-book distribution - your cover to close the sale?


Well designed professional looking e-book covers do much, much more than show the title of the book. An e-book cover can be a powerful sales tool to capture attention. If you are promoting an e-book on your website and do not have an e-book cover to promote it, you're losing money.

Believe it or not, people do judge a book by its cover. If you do not have coverage, only words that describe the book, you're losing many potential buyers. If you have an e-book cover with the title and cover only the background, you're losing money.

As with any sales or marketing effort, there are three things to keep in mind when designing your e-book cover. # 1) identifies a desire or fear has your perspective and have come up with a solution (your e-book) People buy based on emotion, not logic. # 2) Next take your prospect to have a promise to achieve its desire to eliminate or his fear. I imagine you want to have their wishes are respected. (This is where the e-book cover goes to work.) And, # 3) the bid to buy the solution to his desire or fear.

The e-book cover should make your prospect see reaping the benefits contained in the book. The word, the image, the colors should be all set to further intensify the emotion of his desire to reach or to calm their fear. They must work together to bring a unique offer that can not be achieved if they have your e-book. The E-Book Cover will be a call to immediate action. A call to action that can be easily perceived and acted.

Creating an e-book cover that acts as described above:

Give credibility to the product

Help to build trust with potential customers

Increase the perceived value

Make your e-book look like a book "real" tangible that people can see and hear

Every time I look at your e-book cover, ask yourself these questions:

Has adequately paint the picture of the desire of your prospect?

He has to calm her fear?

He has overcome his need?

He intensely attract your attention?

Not just content with minimum returns on your e-book. By applying the concepts discussed here will increase profits....

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